Tami Cannizzaro IBM, Director of Marketing Read more about Tami »
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Microsites can be a powerful lead generation machine any time you have a unique call to action especially when 50% of purchases start online these days. To be effective, a digital campaign must drive a relevant conversation. David Meerman Scott nailed it when he said, “Instead of one-way interruption, web marketing is about delivering useful content at just the precise moment that read more »
Interview with Frank Donatone, co-author of ‘Audience, Relevance and Search’ Frank, you’ve been working to drive natural search rankings on IBM.com for key terms. Can you talk about your overall strategy & some of the tips you give to webmasters when building out their web presence? The key to SEO is capturing prospects in all read more »
