Posts Tagged ‘Social media’

SEO is Dead. Enter Social Search.

Let’s start with the basics of SEO.   A search engine ranks for content relevance with traits like comprehensiveness, freshness and ease of use. It then serves up content based on a digital algorithm that is tested and refined by user interaction. Often, however, basic search is only a crude indicator of intent.  It’s designed by read more »

5 steps to a digital microsite that converts

Microsites can be a powerful lead generation machine any time you have a unique call to action especially when 50% of purchases start online these days.  To be effective, a digital campaign must drive a relevant conversation. David Meerman Scott nailed it when he said,  “Instead of one-way interruption, web marketing is about delivering useful content at just the precise moment that read more »

5 ways to be found in the web jungle

Interview with Frank Donatone, co-author of ‘Audience, Relevance and Search’ Frank, you’ve been working to drive natural search rankings on IBM.com for key terms. Can you talk about your overall strategy & some of the tips you give to webmasters when building out their web presence? The key to SEO is capturing prospects in all read more »