Posts Tagged ‘SEO’

10 Ways to Boost Organic Search

The internet is constantly evolving.   On the plus side, this means that the old rules of backlinks and blackhat techniques have thankfully gone the way of the landline.   On the minus side, this means keeping up with the ever changing algorithm of Google search.  When you take advantage of organic search techniques, you get access read more »

SEO is Dead. Enter Social Search.

Let’s start with the basics of SEO.   A search engine ranks for content relevance with traits like comprehensiveness, freshness and ease of use. It then serves up content based on a digital algorithm that is tested and refined by user interaction. Often, however, basic search is only a crude indicator of intent.  It’s designed by read more »

5 ways to be found in the web jungle

Interview with Frank Donatone, co-author of ‘Audience, Relevance and Search’ Frank, you’ve been working to drive natural search rankings on IBM.com for key terms. Can you talk about your overall strategy & some of the tips you give to webmasters when building out their web presence? The key to SEO is capturing prospects in all read more »