Posts Tagged ‘Media Attribution’

It’s a Digital World. Let’s Embrace it.

A few years ago, I was on a conference call when I started to feel uneasy. I suddenly realized that I understood almost none of the conversation. Geotagging? Ad networks? Ad retargeting? What's all this talk of data? I thought I'd gotten into marketing! Sound familiar?  I would assert many marketers have trouble making the read more »