Posts Tagged ‘Marketing’

I am your brand

I am a New Yorker. I am a tech marketer.  I fly Virgin.  I buy organic.  I blog.  I care about human rights and healthcare.  I wear Theory.  I practice yoga.  I am more these things than perhaps the Irish, Catholic girl from a suburb of New Jersey I once identified with.  I am, in read more »

SEO is Dead. Enter Social Search.

Let’s start with the basics of SEO.   A search engine ranks for content relevance with traits like comprehensiveness, freshness and ease of use. It then serves up content based on a digital algorithm that is tested and refined by user interaction. Often, however, basic search is only a crude indicator of intent.  It’s designed by read more »

5 steps to a digital microsite that converts

Microsites can be a powerful lead generation machine any time you have a unique call to action especially when 50% of purchases start online these days.  To be effective, a digital campaign must drive a relevant conversation. David Meerman Scott nailed it when he said,  “Instead of one-way interruption, web marketing is about delivering useful content at just the precise moment that read more »