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Did social media save Nayati Moodliar?

Last week, a friend who lives in Kuala Lampur posted a disturbing Facebook entry. Her neighbor, Nayati Moodliar, a small boy of 12, was pulled into a car by two men on his walk to school. The kidnapping spurred an international social media campaign and mobilized the community. Instead of going to work or school, families living in the community spent 24/7 shifts manning read more »

5 steps to a digital microsite that converts

Microsites can be a powerful lead generation machine any time you have a unique call to action especially when 50% of purchases start online these days.  To be effective, a digital campaign must drive a relevant conversation. David Meerman Scott nailed it when he said,  “Instead of one-way interruption, web marketing is about delivering useful content at just the precise moment that read more »

How does Justin Timberlake know what’s cool?

I thought I had heard it all, that is, until I discovered this session on ‘Coolhunting’ during my time at SXSW. Let’s just say, I wish this science was something they taught in high school. It sure seems to beat out chemistry, and I am almost positive it would have gotten me a ticket into read more »