Digital Age of Marketing

Have you noticed that we have become a snapshot-obsessed, photo-sharing world? Facebook, Instagram, Path, and the new darling of social… Pinterest are taking over. Content across the social web has become more visual than ever before.   I have to admit, up until recently, I found Pinterest about as compelling as my daughters latest diarama read more »

Everywhere you look, businesses are talking about the growth of mobile—and how it's changed the fundamentals of communication and commerce. In fact, by 2015, more people will use a mobile device to access the Internet than a computer.  As marketers, we need to consider how this phenomenon changes the game. When assessing mobile, most of read more »

They say the onset of Facebook has changed the rule from 6 degrees of separation to a norm of now 4.9 degrees of separation. I see this as a sign that the world is literally becoming more connected. That’s why we, as marketers, have moved away from mass advertising to micro-location-based targeting within communities of read more »