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5 Things I Learned at SXSW

I spent the weekend at the South by Southwest (SXSW) festival in pursuit of innovative marketing and social media ideas. After attending a weekend of sessions, I decided the best marketing lesson of all was this phenomenon called SXSW, which has developed a cult following of sorts. So here follows 5 lessons I learned from SXSW: 1. Great use of brand read more »

What ever happened to Jet Blue?

I remember a day when I had a warm, fuzzy feeling as I booked a flight on my favorite carrier— Jet Blue. I loved the nice, simple Jet Blue web site design and branding, their warm, welcoming, young staff, the big TVs and the roomy seats on the plane. It all said fun, cool and read more »

5 ways to be found in the web jungle

Interview with Frank Donatone, co-author of ‘Audience, Relevance and Search’ Frank, you’ve been working to drive natural search rankings on IBM.com for key terms. Can you talk about your overall strategy & some of the tips you give to webmasters when building out their web presence? The key to SEO is capturing prospects in all read more »