Archive for May 2015

Ten Tips to Increase Eyeballs and Conversion

1. Deliver a clear brand promise.  What is the value you offer to customers? Say it crisply and hit a drumbeat.  Many brands do this very well.  Coke – happiness.  Red Bull – energy.  Verizon – works everywhere.  Make your brand value prop crystal clear and preferably differentiated.    Consistently hit that drumbeat across all channels.  Be read more »