Archive for November 2012

Getting Real About Mobile: Avoiding “Shiny Object Syndrome”

Everywhere you look, businesses are talking about the growth of mobile—and how it's changed the fundamentals of communication and commerce. In fact, by 2015, more people will use a mobile device to access the Internet than a computer.  As marketers, we need to consider how this phenomenon changes the game. When assessing mobile, most of read more »