Archive for July 2012

Rewriting the playbook for “Generation We”

If you look up Generation Y in Wikipedia, you'll find it referred to as 'Generation We'  — a generation  "generally marked by an increased use of communications, media, and digital technologies".  So what are the implications of this generational shift for today's marketer? To stay relevant, it means we need to re-write the entire playbook.The read more »

What’s in a Brand?

The Interbrand rankings will be out soon and Coke, IBM, and Apple are likely to be among the front runners. It begs the questions, “Is there a secret to good branding? Can the formula for branding be written down like the rules of your SEO strategy or is it a more ethereal science? As a marketer, read more »