Archive for July 2012

Rewriting the playbook for “Generation We”

If you look up Generation Y in Wikipedia, you'll find it referred to as 'Generation We'  — a generation  "generally marked by an increased use of communications, media, and digital technologies".  So what are the implications of this generational shift for today's marketer? To stay relevant, it means we need to re-write the entire playbook.The read more »


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