Archive for February 2012

5 ways to be found in the web jungle

Interview with Frank Donatone, co-author of ‘Audience, Relevance and Search’ Frank, you’ve been working to drive natural search rankings on IBM.com for key terms. Can you talk about your overall strategy & some of the tips you give to webmasters when building out their web presence? The key to SEO is capturing prospects in all read more »

I’m in love…

I often find myself wondering, what is it that drives brand loyalty? I have a theory that falling in love with a brand is only two steps removed from actually falling in love. I came to this realization not just because Valentine’s Day is around the corner, but because I’m currently having a torrid love affair with read more »

A second chance to make a first impression

It’s remarkable what you can do with technology in the area of digital targeting these days. After recently completing a pilot on ibm.com, retargeting proved to be a cost-effective solution that generated impressive results in click through, conversion, and sales rates. Amazingly, when comparing ad-retargeting sites to a control group, they were 5x more effective. read more »