The challenge of marketing is to find the power in simplicity. In our always-evolving digital world, marketers feel pressure to pioneer every new technology, product, or ‘next big thing’, causing strategies to become more and more complex. Brands are often getting buried in digital clutter, losing sight of simple Marketing 101 — It’s time we find that simplicity again.
So, where do we start? Our message.
We’re surrounded by hundreds of obvious and covert messages daily. These messages are popping up natively as we scroll through mobile news headlines during our morning Starbucks run. They’re appearing when we’re skipping through Spotify playlists during a quick yoga session. And, they’re following us as we’re anxiously Googling train times while navigating crowded city streets on the evening commute.
With digital consumption now a way of life, we’ve trained ourselves to scan content and, within a matter of seconds, determine whether to engage, ‘like’, avoid, read more »