All Posts

Are you Guilty of Drive-By Marketing?

billboard10

I recently attended a meeting with Siegel+Gale, where the conversation turned to large brands and their tendency to engage in “drive-by marketing.” The concept immediately resonated with me. It’s something we’re all guilty of from time to time. So what is “drive-by marketing" exactly?   Simply put, it’s the banner ad campaign you launched that read more »

5 Steps to a Real-Time Content Desk

real-time-marketing

I don’t think I’ll get too many opinions to the contrary when I suggest that effective marketing is getting harder every day. Consumers seem to have developed an allergic reaction to anything that smacks of selling.    Banner ads are essentially wallpaper with a dismal .1% conversion rate. Television ads have been all but eradicated by read more »

SEO is Dead. Enter Social Search.

SocialSearch

Let’s start with the basics of SEO.   A search engine ranks for content relevance with traits like comprehensiveness, freshness and ease of use. It then serves up content based on a digital algorithm that is tested and refined by user interaction. Often, however, basic search is only a crude indicator of intent.  It’s designed by read more »