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SEO is Dead. Enter Social Search.

SocialSearch

Let’s start with the basics of SEO.   A search engine ranks for content relevance with traits like comprehensiveness, freshness and ease of use. It then serves up content based on a digital algorithm that is tested and refined by user interaction. Often, however, basic search is only a crude indicator of intent.  It’s designed by read more »

Business 101: Five Lessons from Warby Parker

WARBY

I recently had the chance to hear the CEO of Warby Parker, David Gilboa, tell the story of how he and a team of college friends built this new powerhouse brand. He told the remarkable story of his kitchen-table startup and its almost immediate rise to success. To give you an idea of the viral read more »

Growth Hacking: Not Just for Start-ups

growth-hacking short

Growth hacking in tech is hot.  Every entrepreneur knows it.    It's being credited as the new thing for tech start ups to drive exponential growth.  So what is it exactly? Essentially, it's the science of developing software that can sell itself.  The thinking goes something like this. Early adopters are the new on-ramp to getting read more »