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10 Ways to Boost Organic Search

ORGANICNEWONE

The internet is constantly evolving.   On the plus side, this means that the old rules of backlinks and blackhat techniques have thankfully gone the way of the landline.   On the minus side, this means keeping up with the ever changing algorithm of Google search.  When you take advantage of organic search techniques, you get access read more »

I am your brand

logo_I-Am

I am a New Yorker. I am a tech marketer.  I fly Virgin.  I buy organic.  I blog.  I care about human rights and healthcare.  I wear Theory.  I practice yoga.  I am more these things than perhaps the Irish, Catholic girl from a suburb of New Jersey I once identified with.  I am, in read more »

Ten Tips to Increase Eyeballs and Conversion

EYE

1. Deliver a clear brand promise.  What is the value you offer to customers? Say it crisply and hit a drumbeat.  Many brands do this very well.  Coke – happiness.  Red Bull – energy.  Verizon – works everywhere.  Make your brand value prop crystal clear and preferably differentiated.    Consistently hit that drumbeat across all channels.  Be read more »