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Ten Tips to Increase Eyeballs and Conversion


1. Deliver a clear brand promise.  What is the value you offer to customers? Say it crisply and hit a drumbeat.  Many brands do this very well.  Coke – happiness.  Red Bull – energy.  Verizon – works everywhere.  Make your brand value prop crystal clear and preferably differentiated.    Consistently hit that drumbeat across all channels.  Be read more »

5 Lessons from the Sharing Economy


The sharing economy, simply put, is the phenomenon where people are increasingly willing to share their home, car, clothing, goods, services—almost anything—online. It’s having a major disruptive influence on the way business works today.  New consumer-driven businesses are cropping up quickly and taking a significant share of revenue from traditional counterparts. Just look at the read more »

Are you Guilty of Drive-By Marketing?


I recently attended a meeting with Siegel+Gale, where the conversation turned to large brands and their tendency to engage in “drive-by marketing.” The concept immediately resonated with me. It’s something we’re all guilty of from time to time. So what is “drive-by marketing" exactly?   Simply put, it’s the banner ad campaign you launched that read more »