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5 Steps to a Real-Time Content Desk

real-time-marketing

I don’t think I’ll get too many opinions to the contrary when I suggest that effective marketing is getting harder every day. Consumers seem to have developed an allergic reaction to anything that smacks of selling.    Banner ads are essentially wallpaper with a dismal .1% conversion rate. Television ads have been all but eradicated by read more »

SEO is Dead. Enter Social Search.

SocialSearch

Let’s start with the basics of SEO.   A search engine ranks for content relevance with traits like comprehensiveness, freshness and ease of use. It then serves up content based on a digital algorithm that is tested and refined by user interaction. Often, however, basic search is only a crude indicator of intent.  It’s designed by read more »

Business 101: Five Lessons from Warby Parker

WARBY

I recently had the chance to hear the CEO of Warby Parker, David Gilboa, tell the story of how he and a team of college friends built this new powerhouse brand. He told the remarkable story of his kitchen-table startup and its almost immediate rise to success. To give you an idea of the viral read more »