Growth hacking in tech is hot. Every entrepreneur knows it. It's being credited as the new thing for tech start ups to drive exponential growth. So what is it exactly? Essentially, it's the science of developing software that can sell itself.
The thinking goes something like this. Early adopters are the new on-ramp to getting your product used, which in tech, is essentially the name of the game. This means you need to have attributes that appeal to early adopters who will essentially drive the penetration of your product. In other words, you need to find the right combination of features that will essentially sell themselves.
The fact is many of us marketers are handed a finished product by our product development teams. Growth hacking requires the marketing and development teams to work together to develop a cohesive growth strategy for a new product. If you're still depending on read more »