I recently had the chance to hear the CEO of Warby Parker, David Gilboa, tell the story of how he and a team of college friends built this new powerhouse brand. He told the remarkable story of his kitchen-table startup and its almost immediate rise to success.
To give you an idea of the viral success of this brand, during it's first year in business, the company made its annual revenue target in just three weeks. David and his co-founders had hoped to sell a few glasses to friends and family while finishing school and ended up with a waiting list of 20,000 buyers to fulfill manually. This trend continued as the first store opened and had to shut its doors after 2 days because they had sold 100% of inventory. So what is it that has made this little company such a brilliant, shining star?
Lesson #1: Be Original and read more »