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5 Lessons from the Sharing Economy

YOURSMINEOURS

The sharing economy, simply put, is the phenomenon where people are increasingly willing to share their home, car, clothing, goods, services—almost anything—online. It’s having a major disruptive influence on the way business works today.  New consumer-driven businesses are cropping up quickly and taking a significant share of revenue from traditional counterparts. Just look at the read more »

Are you Guilty of Drive-By Marketing?

billboard10

I recently attended a meeting with Siegel+Gale, where the conversation turned to large brands and their tendency to engage in “drive-by marketing.” The concept immediately resonated with me. It’s something we’re all guilty of from time to time. So what is “drive-by marketing" exactly?   Simply put, it’s the banner ad campaign you launched that read more »

5 Steps to a Real-Time Content Desk

real-time-marketing

I don’t think I’ll get too many opinions to the contrary when I suggest that effective marketing is getting harder every day. Consumers seem to have developed an allergic reaction to anything that smacks of selling.    Banner ads are essentially wallpaper with a dismal .1% conversion rate. Television ads have been all but eradicated by read more »