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Finding the ‘Why’ For Your Brand


The shift in the dynamic between customers and companies has changed in an extreme way over the past few years. Consumers are savvier than ever.  And so building brand advocacy takes a new approach.  The goal is no longer to sell a product but rather to make a meaningful connection. Let’s look at one of the most well-known examples read more »

10 Ways to Boost Organic Search


The internet is constantly evolving.   On the plus side, this means that the old rules of backlinks and blackhat techniques have thankfully gone the way of the landline.   On the minus side, this means keeping up with the ever changing algorithm of Google search.  When you take advantage of organic search techniques, you get access read more »

I am your brand


I am a New Yorker. I am a tech marketer.  I fly Virgin.  I buy organic.  I blog.  I care about human rights and healthcare.  I wear Theory.  I practice yoga.  I am more these things than perhaps the Irish, Catholic girl from a suburb of New Jersey I once identified with.  I am, in read more »